USSC GROUP - manufacturing
Internal Communications Project
Internal Brand Communications
About
USSC Group
USSC Group is a global leader in the design and engineering of world-class safety, survivability and technology solutions across a variety of industries and categories, the company’s portfolio of products includes seating for commercial buses, fire trucks, ambulances, military vehicles, motor coaches, rail cars and locomotives.
Project
Position USSC Group as the employer of choice, effectively communicate change, re-enforce and motivate current employees to become ambassadors, and help attract candidates who want what the culture offers. Create a voice that appeals to job seekers by articulating USSC's unique mission and culture.
Recent Work
Internal Communications Campaign
approach
To support employee retention and acquisition, internal communications were audited and updated to incorporate the key messaging and the brand voice to help bring the culture and mission to life.
project results
The new employer band messaging was integrated into all internal and onboarding communications to communicate change and support employee retention and acquisition effectively. Thus, creating a more inclusive culture and motivating employee buy-in. Employee retention rate increased 85%.
services delivered
- Strategic Positioning & Key Messaging Development
- Internal News Announcements
- Employer Messaging Integration into Social Media Publishing
- Results Measurement – Analytics
Let's Work Together.
To differentiate what you do and speak in a voice that demands to be heard.
