about
Gail Scardapane is a communications strategy consultant specializing in brand marketing, communications, public relations, digital media, and employer branding.
Known for her high-energy, hands-on approach and extensive business development success. She leaves no part of your business to chance—or to the less experienced. Instead, she conducts every facet of an engagement with detailed precision and is known for her sense of humor and unflappable positive attitude.
Skilled at translating corporate vision and culture into multi-channel, multi-segment communications campaigns that deliver business objectives and target engagement. She is an expert in utilizing her public relations background to position clients as newsmakers, thought leaders, and influencers in their respective fields.
Experience
Before working as an independent consultant, Gail served as Head of Brand Marketing and VP of Communications and Public Relations at Saladworks LLC., where she and her team managed full-cycle brand marketing communications and public relations strategy and deployment for the company in 22 US markets and 5 countries around the world.
During her tenure with Saladworks, she held public relations, brand strategy, sales, operations, and integrated brand communications roles. Gail and her team were instrumental in scaling company growth from $20MM to $150MM.
She has appeared on national morning shows and has been quoted in USA Today, The Washington Post, Entrepreneur Magazine, The Philadelphia Inquirer, and a number of other national and industry publications.
About
Gail is a communications strategy consultant, specializing in brand marketing, public relations, digital media and employer branding.
Known for her high-energy, hands-on approach and extensive business development success. She leaves no part of your business to chance—or to the less experienced. Instead, she conducts every facet of an engagement with detailed precision and is known for her sense of humor and unflappable positive attitude.
Skilled at translating corporate vision and culture into multi-channel, multi-segment communication campaigns that deliver business objectives and target engagement. She is an expert in utilizing her public relations background to position clients as newsmakers, thought leaders, and influencers in their respective fields.
Experience
Before working as an independent consultant, Gail served as Head of Brand/VP of Communications and Public Relations at Saladworks LLC. where she and her team managed full-cycle brand communications and public relations strategy and deployment for the company in 22 US markets and 5 countries around the world.
During her tenure with Saladworks, she held public relations, brand strategy, sales, operations, and integrated brand communications roles. She and her team were instrumental in scaling company growth from $20MM to $150MM.
She has appeared on national morning shows and has been quoted in USA Today, The Washington Post, Entrepreneur Magazine, The Philadelphia Inquirer, and a number of other national and industry publications.
Areas of Expertise
Define and activate - your purpose, positioning, and value proposition, to differentiate who you are and what you’re here to do.
Turn your innovation into stories that build a solid foundation for market leadership and growth.
Create impactful social media campaigns and amplify through digital channels to engage followers and build on your core brand story.
Position your organization as the employer of choice and create a high-performance culture that gives your company a unique competitive and lasting advantage
Work With Me
All deliverables are highly actionable, and the people who represent your brand have the tools and strategies to publish content daily and amplify each piece through a content ecosystem.
What People Say
Let's Work Together.
Take control over your brand story and activate growth opportunities.
