Integrated Communications Services
Create A Unified Brand Experience
With An Integrated Approach
Simply —Integrated Communications Produce Better Results.
An integrated communications strategy is the connective thread that ensures brand consistency across channels and aligns communications with business objectives. It considers who the target audiences are and how and where to engage them – establishing an authentic connection, building trust, and delivering a powerful brand experience.
Leveraging 20+ years of in-house and freelance experience, I partner with senior leaders and their teams to define, articulate, and incorporate brand + cultural narratives (your value, mission, and purpose) into every audience touchpoint, using an integrated approach. To differentiate who you are, what you do, and earn visibility on the channels your audiences value most.
Create A Unified Brand Experience
With An Integrated Approach
Simply —Integrated Communications Produce Better Results.
An integrated communications strategy is the connective thread that ensures brand consistency across channels and aligns communications with business objectives. It considers who the target audiences are and how and where to engage them – establishing an authentic connection, building trust, and delivering a powerful brand experience.
Leveraging 20+ years of in-house and freelance experience, I partner with senior leaders and their teams to define, articulate, and incorporate brand + cultural narratives (your value, mission, and purpose) into every audience touchpoint, using an integrated approach. To differentiate who you are, what you do, and earn visibility on the channels your audiences value most.
Create a Unified Brand Experience
With An Integrated Approach
Simply —Integrated Communications Produce Better Results.
An integrated communications strategy is the connective thread that ensures brand consistency across channels and aligns communications with business objectives. It considers who the target audiences are and how and where to engage them – establishing an authentic connection, building trust, and delivering a powerful brand experience.
Leveraging 20+ years of in-house and freelance experience, I partner with senior leaders and their teams to define, articulate, and incorporate brand + cultural narratives (your value, mission, and purpose) into every audience touchpoint, using an integrated approach. To differentiate who you are, what you do, and earn visibility on the channels your audiences value most.
Areas Of Expertise
Brand Communications
Define and activate – your purpose, positioning, and value proposition, to differentiate who you are and what you’re here to do.
Public Relations
Turn your innovation into stories that build a solid foundation for market leadership and growth.
Social/Digital Media
Create impactful social media campaigns and amplify through digital channels to engage followers and build on your core brand story.
Employer Branding
Position your organization as the employer of choice and create a high-performance culture that gives your company a unique competitive and lasting advantage.
Communications Services
- Digital Footprint & Reputation Audits
- Internal Communications Audits
- Strategic Counsel & Planning
- Positioning and Key Message Development
- Executive Messaging/ Internal Communications
- Internal Communications Campaigns
- Onboarding Communications
- Crisis Communications Ecosystems
- Email Marketing Campaigns
Public Relations
- Brand Reputation Audit
- Editorial Strategy – Content & Production
- Strategic Positioning & Key Messaging Development
- Press Release Development & Distribution
- Press Results Management
- Reputation Management
- Executive Visibility
- Nomination & Award Submission Strategy
Media Relations
- Media Strategy & Planning
- Message Development
- Media Training/Interview Preparation
- Reporter Engagement
- Brand Communications Strategy
- Key Narratives
- Brand Guidelines
- Positioning
- Brand Launch & Planning
- Brand Evolution & Extension
- Brand Presentations
- Content Creation & Strategy
- Social Platform Design & Management
- Content Calendar Development
- Content Marketing
- Engagement Strategy
- Acquisition & Engagement Measurement
- Key Messaging & Positioning
- Employer Value Proposition
- Applicant Journey Mapping
- Branded Job Descriptions
- Onboarding Communications
- Change Communications
- Social & Digital Recruitment Platforms
- Meetings & Events Communications
- Acquisition & Engagement Measurement
Work With Me
All deliverables are highly actionable, and the people who represent your brand have the tools and strategies to publish content daily and amplify each piece through a content ecosystem.
Recent Projects
Work includes
Research, Strategy, Creativity, Engagement, and Execution.
