Differentiate Your Brand
Brand Communications
Clear and consistent brand communications aligned to your company’s purpose, mission, and values and integrated across channels establish an authentic connection, build trust, and deliver a powerful brand experience.
I work with clients to develop and articulate the master brand idea that every person who interacts with your company needs to understand. Then build a messaging architecture to keep all communications consistent and clear.
Brand Messaging Architecture Includes:
- Brand Promise (promise to your target audience)
- Positioning Statement (who you are)
- Value Proposition (what you do/have/offer)
- Value Description (who you work for)
- Three Key Ideas (messages (which make you unique)
- Each of The Three Key Ideas -supported by three proof points
Brand Communications
Clear and consistent brand communications aligned to your company's purpose, mission, and values and integrated across channels establish an authentic connection, build trust, and deliver a powerful brand experience.
I work with clients to develop and articulate the master brand idea that every person who interacts with your company needs to understand. Then build a messaging architecture to keep all communications consistent and clear.
Brand Messaging Architecture Includes:
- Brand Promise (promise to your target audience)
- Positioning Statement (who you are)
- Value Proposition (what you do/have/offer)
- Value Description (who you work for)
- Three Key Ideas/Messages (which make you unique)
- Each of the three key ideas – supported by three proof points
Brand Communications
Clear and consistent brand communications aligned to your company's purpose, mission, and values and integrated across channels establish an authentic connection, build trust, and deliver a powerful brand experience.
I work with clients to develop and articulate the master brand idea that every person who interacts with your company needs to understand. Then build a messaging architecture to keep all communications consistent and clear.
Brand Messaging Architecture Includes:
- Brand Promise (promise to your target audience)
- Positioning Statement (who you are)
- Value Proposition (what you do/have/offer)
- Value Description (who you work for)
- Three Key Ideas/Messages (which make you unique)
- Each of the three key ideas- supported by three proof points
Brand Communications Services
Results-focused solutions that span;
Research, Strategy, Creativity, Engagement, and Execution.
Communications Assessments
The best first step to determine how your internal and external core audiences perceive your company. Deliverables include; benchmarks, insights, and recommendations for moving forward.
Key Messaging & Positioning
Build out a messaging hierarchy that details the “why”, “what”, “how”, and “who”, reasons-to-believe (proof points), communication principles, brand personality, and tone.
Verbal Identity
Develop your corporate narrative — Who are we? What do we stand for? What are we here to do?
Brand Promise/
Tagline exploration
Develop a simplified and memorable description that succinctly and clearly communicates your brand message.
Communications
style guide
Develop a set of rules and writing standards to ensure consistency and that your audiences recognize your brand in various formats across all channels.
Engagement
Measurement
Tracking the numbers that are important for your business goals.
Communications Assessments
The best first step to determine how your internal and external core audiences perceive your company. Deliverables include; benchmarks, insights, and recommendations for moving forward.
Key Messaging & Positioning
Build out a messaging hierarchy that details the “why”, “what”, “how”, and “who”, reasons-to-believe (proof points), communication principles, brand personality, and tone.
Verbal Identity
Develop your corporate narrative — Who are we? What do we stand for? What are we here to do?
Brand Promise/
Tagline exploration
Develop a simplified and memorable description that succinctly and clearly communicates your brand message.
Communications
style guide
Develop a set of rules and writing standards to ensure consistency and that your audiences recognize your brand in various formats across all channels.
Engagement Measurement
Tracking the numbers that are important for your business goals.
Let's Work Together.
Leverage High-Impact Communications to Activate Growth Opportunities.
