Public Relations
Why does public relations Matter?
Third-party endorsements from the media and essential influencers play a critical role in developing brand awareness, improving brand reputation, promoting thought leadership, and increasing SEO visibility on all search engines.
Extend Beyond Traditional Media
To Amplify Your Brand Story
If your brand is what people say about you when you're not in the room, public relations is your chance to tell your story in your voice. It's about being heard and seen for the right reasons. It's about cultivating awareness and curating esteem. It's about making your message count.
Today, consumers want to know about the company that makes the products they buy and their services. News articles are an excellent way to tell your brand story and define your value proposition through the voice of the media outlet the consumer trusts and choose to get their news from.
Public Relations Content Pipeline
My approach goes beyond media impressions; your brand story and innovation are what I use to create a content pipeline that champions stories reporters and influencers will find interesting and relevant and will extend the life and impact of every story.
Public Relations Campaigns
I start with creating and extracting content and story ideas to be packaged in various forms, including pitches, press releases, bylines, and social posts. With the insights captured and packaged, it’s time to promote by tapping media and influencer contacts — on the national, local, and trade level — to get the message out to all of the right audiences and outlets.
Media Interviews
As with any marketing tactic, to achieve communications success, it’s important to first know your audience and what matters to them. As a public relations professional my job is to help tailor your message so whether you’re speaking to The New York Times or your local paper, you deliver an interview that is both clear and effective.
Extend Beyond Traditional Media
To Amplify Your Brand Story
If your brand is what people say about you when you're not in the room, public relations is your chance to tell your story in your voice. It's about being heard and seen for the right reasons. It's about cultivating awareness and curating esteem. It's about making your message count.
Today, consumers want to know about the company that makes the products they buy and their services. News articles are an excellent way to tell your brand story and define your value proposition through the voice of the media outlet the consumer trusts and choose to get their news from.
Public Relations Content Pipeline
My approach goes beyond media impressions; your brand story and innovation are what I use to create a content pipeline that champions stories reporters and influencers will find interesting and relevant and will extend the life and impact of every story.
Public Relations Campaigns
I start with creating and extracting content and story ideas to be packaged in various forms, including pitches, press releases, bylines, and social posts. With the insights captured and packaged, it's time to promote by tapping media and influencer contacts — on the national, local, and trade level — to get the message out to all of the right audiences and outlets.
Media Interviews
As with any marketing tactic, to achieve communications success, it’s important to first know your audience and what matters to them. As a public relations professional my job is to help tailor your message so whether you’re speaking to The New York Times or your local paper, you deliver an interview that is both clear and effective.
Public RelationsTactics
A holistic communications strategy incorporates a variety of tactics to maximize the impact of any PR effort.
MESSAGING PLAYBOOK
A messaging playbook is developed for spokespeople to get your message out effectively while protecting the company’s reputation.
Coverage Optimization
Every bit of coverage is an opportunity to extend the story. A news article becomes a social post and the inspiration for a related blog post. An interview becomes a social media-ready clip and the basis for an executive speaking pitch.
Awards & Conferences
Optimize speaking engagements by recording, transcribing, and editing presentations for content creation, including articles, videos, social media posts, bylines, and PR pitches.
Messaging Playbook
A messaging playbook is developed for spokespeople to get your message out effectively while protecting the company’s reputation.
Coverage Optimization
Every bit of coverage is an opportunity to extend the story. A news article becomes a social post and the inspiration for a related blog post. An interview becomes a social media-ready clip and the basis for an executive speaking pitch.
Awards & Conferences
Optimize speaking engagements by recording, transcribing, and editing presentations for content creation, including articles, videos, social media posts, bylines, and PR pitches.
Public Relations Services
Results-focused solutions that span;
research, strategy, creativity, engagement, and execution.
Press Kit Development
Crafting an effective and informative press kit that includes all the necessary information about your brand including, BIOs, history, product Information, press coverage & key narratives.
Pitch Development
Developing and curating the appropriate news angles of your story then crafting tailored pitches targeted at individual editors, reporters, journalists, influencers, and producers.
Press Release Distribution
Circulating your latest news to a network of journalists and media outlets, as well as 3rd party services to put your release out on the wire.
Identify Targeted
Media and Influencers
Identify the right media contacts and influencers who have direct access to your target audience and will get your product in the right hands.
Editorial Outreach
Pitching specific press targets with a tailored pitch and pursuing editorial placement for features, reviews, interviews, mentions, and listings in print and broadcast media.
Media Training
Working with representatives of your brand to develop skills to communicate key messaging effectively and succinctly, to make the best impact during press interviews.
Press Kit Development
Crafting an effective and informative media kit that includes all the necessary information about your brand including, BIOs, history, product Information, press coverage & key narratives.
Pitch Development
Developing and curating the appropriate news angles of your story then crafting tailored pitches targeted at individual editors, reporters, journalists, influencers, and producers.
Press Release Distribution
Circulating your latest news to a network of journalists and media outlets, as well as 3rd party services to put your release out on the wire.
Identify Targeted
Media and Influencers
Identify the right media contacts and influencers who have direct access to your target audience and will get your product in the right hands.
Editorial Outreach
Developing and curating the appropriate news angles of your story and then crafting tailored pitches targeted at individual editors, reporters, journalists, influencers, and producers.
Media Training
Working with representatives of your brand to develop skills to communicate key messaging effectively and succinctly, to make the best impact during press interviews.
Let's Work Together.
To create high-impact public relations campaigns and activate growth opportunities.
