USSC GROUP - manufacturing
Employer Branding
Employer Branding, Key Messaging, Internal Communications
About
USSC Group
USSC Group is a global leader in the design and engineering of world-class safety, survivability and technology solutions across a variety of industries and categories, the company’s portfolio of products includes seating for commercial buses, fire trucks, ambulances, military vehicles, motor coaches, rail cars and locomotives.
Project
Position USSC Group as the employer of choice, effectively communicate change, re-enforce and motivate current employees to become ambassadors, and help attract candidates who want what the culture offers. Create a voice that appeals to job seekers by articulating USSC's unique mission and culture.
Employer Branding Campaign
approach
I partnered with USSC to create an employer brand that was clear, authentic, and harmonized with their portfolio of products. Creating key messaging to articulate the employer brand that could tell a meaningful story about what life is like at USSC— then integrating this messaging into all published content on the company’s owned and earned media channels to reach the target audience.
project results
The new branded content procured a 300% increase in unique visitors to the company’s owned channels and more than quadrupled new hires for the quarter.
services delivered
- Strategic Positioning & Key Messaging Development
- Social Media Publishing and Curation
- Results Measurement – Analytics
Employer Messaging in action
- Website team page
- Social channels content
- Job descriptions
- Visual media
- Video scripts
Blog content
- Printed advertisings
- Visual media
Video scripts
- A knowledge base for the customer service team
- Recruitment and retention campaigns
- Direction for branded online content for the company’s owned media channels
- Event collatéral
- Paid/sponsored content
- Public relations talking points
Internal communications and playbooks
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Employer brand messaging - Selected Slides
Let's Work Together.
Activate campaigns that represent value and mission to drive tangible business results.
