Non-profit
Potential Inc.
Brand Messaging and Guidelines
About
Potential Inc.
Potential Inc. is a non-profit organization, they exist to deliver life changing treatment and education to support the long term success of every person living with autism.
They’ve proven that early intervention for children living with autism can significantly change not only the life of the child and what they can accomplish, but also change the lives of their family members.
Project
A refresh of their brand messaging and guidelines for a new website and digital campaign.
Brand messaging
visual identity Campaign
approach
I partnered with Potential Inc. to update and simplify the company’s brand messaging and visual identity. To articulate the company story and create a cohesive message across digital and traditional channels, to engage audiences familiar and unfamiliar with autism.
The updated messaging needed to explain that Potential wasn’t merely an early childhood education program —as they have been describing themselves, but were, in fact, agents of change, changing the lives of people living with autism. That they aren’t just providing education, they are providing opportunity and possibility. The amazing team at Potential inc. are early life coaches for people living with autism and coaches for the families of people living with autism.
The company needed a strategy that would build awareness and stimulate fundraising for the school and set it apart from programs that only do fundraising.
project results
A simplified logo with a powerful statement of “We Treat Autism.” and an insightful description. “Steered by Results. Powered by Care.” gave the company impactful brand messaging that can be integrated into all published content on the company’s owned and earned media channels to reach targeted audiences and attain business results.
services delivered
- Brand Promise Statement
- Mission Statement
- Value Proposition Statement
- TagLine
- Logo
- Favicon – website icon
- Visual Identity – color palette, and typography
brand messaging - Selected Slides
