BUILDING AND CONSTRUCTION
Henry® Company
Brand Toolkit - Brand Messaging and Guidelines
About
Henry® Company
Henry® Company is a leading innovator of Building Envelope Systems® that integrates air/vapor barrier, roofing, and waterproofing systems to ensure superior building performance.
Project
Henry® Company has grown tremendously; being the leader in their category the communications team needed to produce consistent and effective, on-brand communications -that cut thorough the noise to drive real business results.
Brand Messaging and guidelines campaign
approach
I partnered with Henry® Company to update and simplify the company’s brand messaging, in order to create a unified communication strategy to promote the company’s innovative products. The brand toolkit needed to communicate and connect the feeling of the brand into multiple audience touchpoints across media channels.
→ Brand guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable. Consistency is key, especially if you need the brand to extend across multiple media platforms.
Project Audiences
The brand toolkit is for the entire organization, from the sales, marketing, and customer service teams who use the brand narrative every day -to the executive at a networking event who gets asked what the company does.
project results
The company gained cohesiveness in all visual brand elements and clarity in key messaging. They use this toolkit to produce consistent and effective on-brand communications that drive real business results.
services delivered
- Brand and Cultural Narratives
- Key Messaging
- Brand Imagery
- Brand Voice
brand toolkit in action
- Website design
- Landing page copy
- Website copy
- Visual media
- Video scripts
Blog content
- All Logo materials
- Printed advertisings
- Visual media
Video scripts
- A knowledge base for the customer service team
- Recruitment and retention campaigns
- Direction for branded online content for the company’s owned media channels
- Event collatéral
- Paid/sponsored content
- Public relations talking points
Internal communications and playbooks
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Brand toolkit - Selected slides
