DTC e-commerce
Mamma Wyze
Brand Messaging, Digital Communications, Social Media strategy and Campaign
About
mamma wyze
Mamma Wyze is a DTC brand specializing in baby essentials curated and tested by moms who have a wealth of experience buying and using gear for their own babies.
Project
Develop the brand story and custom design elements; to make their brand unique and stand out in a crowded marketplace. Create a digital and social media communications strategy to drive real business results.
Brand Messaging and visual identity Campaign
approach
My work entailed creating brand narratives, key messaging, brand guidelines, logos, icons, brand colors, and typography for its growing marketing and communications team. I partnered with their team to develop a brand communications strategy to help bring the company spirit and differentiator to life at all touch-points, including a new website and social platforms.
Project Audiences
The key messaging, visual brand elements, and guidelines are for the sales, marketing, and customer service teams who use the brand narrative every day.
Project Results
The branding and new website campaign will help launch the brand and set them apart from other DTC brands with more targeted and tailored content featuring real stories about why this company is unique and how they choose products with real-time customer feedback podcasts.
The marketing team will use the brand toolkit to produce consistent and effective social and digital communications to drive real business results.
services delivered
- Brand and Cultural Narratives
- Key Messaging
- Brand Imagery
- Brand Voice
- Logo, Icons
- Brand Colors
- Typography
brand messaging and Visual identity in action
- Landing page copy
- Website copy
- Visual media
- Video scripts
Blog content
- All Logo materials
- Printed advertisings
- Visual media
Video scripts
- A knowledge base for the customer service team
- Direction for branded online content for the company’s owned media channels
- Recruitment and retention campaigns
- Event collatéral
- Paid/sponsored content
- Public relations talking points
- Internal communications and playbooks
SELECTED campaigns
Team Mamma Wyze
Product Marketing
Logo Design, Product Detail Imagery
Brand Messaging
Brand Mantra;
Steered by Moms. Powered by Experience.
Social Media Posts
Brand Identity, Imagery, Content Creation.
SELECTED PRODUCTS
Product Marketing
Social Media Product Posts
Let's Work Together.
To find your core identity, express your voice, and speak in a way that demands to be heard.
