USSC GROUP - manufacturing
Media Results
Public Relations, Media Relations
286
social
placements
4.5M
Impressions
300%
Increase in
unique visitors
to owned media channels
400%
Increased
employee retention
4.5M
Impressions
300%
Increase in unique visitors
to owned media channels
400%
Increase Employee Retention
About
USSC Group
USSC Group is a global leader in the design and engineering of world-class safety, survivability and technology solutions across a variety of industries and categories, the company’s portfolio of products includes seating for commercial buses, fire trucks, ambulances, military vehicles, motor coaches, rail cars and locomotives.
Project
Position USSC Group as the employer of choice, effectively communicate change, re-enforce and motivate current employees to become ambassadors, and help attract candidates who want what the culture offers. Create a voice that appeals to job seekers by articulating USSC's unique mission and culture.
USSC GROUP
Media Results
Public relations Campaign
approach
To support recruiting efforts, a publicity campaign was launched. The employer brand was promoted to regional media and influencer relations, sharing company news and key messaging. In addition to traditional broadcast, print, and online media, outreach was also conducted through industry publications — driving more organic awareness and buzz around the company growth.
project results
Earned media and social results crossed all media types, including print, broadcast, and online. Philly Inquirer, Philadelphia Business Journal, Daily Local News, The Mercury, and several vital local influencers promoted the company’s growth, resulting in 98 placements and 4.5 million impressions in just nighty days. 83% of the coverage mentioned USSC’s location in the headline or first paragraph. In addition, 98% of stories included a quote from the CEO.
services delivered
- Strategic Positioning & Key Messaging Development
- Editorial Strategy – Content & Production
- Press Release Development & Distribution
- Press Results Management
- Reputation Management
- Executive Visibility Strategy
- Nominations & Award Submission Strategy
- Social Media Publishing and Curation
- Results Measurement – Analytics
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